Best Free and Paid Social Management Tools for Business

Social media is no longer just for the younger generations.

It’s actually important to use social media marketing for any business,

regardless of if you’re a small startup or an established brand.

The problem is that many people don’t know how to use social media management tools and end up wasting their time on ineffective strategies. 

If you’re struggling to keep up, it can be tough to find the right social media management tools for you.

It pays off to learn about all of the best free and paid options out there if you want your business to succeed in the digital age, so start leveraging them today! 

We’ve compiled a list of the best free and paid options that are sure to make managing social media easier for you!  Read on below for more information about what each tool offers.

1. Hootsuite

Hootsuite is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Instagram and Mixi. with just one platform, it covers almost all social media managers’ roles from doing simple stuff like curating cool content and scheduling of posts to managing a team and measuring ROI. 

2. Sprout Social

Sprout Social is a social media management tool that helps you connect with your customers and prospects on the channels they use. You can schedule, publish, and measure content across platforms including Twitter, Facebook, LinkedIn, YouTube and more – all from one place.

It’s perfect for companies of any size trying to stay engaged in conversations with their audience. 

3. Zoho Social

Zoho Social is a suite of apps that help you collaborate, communicate and share with your team.

It is an easy to use social intranet for businesses so they can have the benefits of a private Facebook for their company!

They offer productivity tools such as Zoho Docs, Chat and Calendar.

You can also find templates in the App Store which include business plans, marketing presentations and more! All these features are available on any device from anywhere using WiFi or 3G/4G networks. 

Zoho Social makes it easier to work together with your team no matter where you are or what time zone you’re in.

4. Buffer

Buffer is a social media management tool that lets you share posts on Facebook, LinkedIn, Twitter and other networks. It also helps you schedule posts in advance, track your progress and more.  Buffer was founded by Leo Widrich in 2010 with the goal of helping people stay connected online to grow their business or organization.

Nowadays there are many companies offering this same service but Buffer remains one of the most popular due to its ease-of-use for beginners as well as powerful features for professionals looking to automate their social media marketing strategy. 

If you’re just getting started with social media marketing then here’s an overview of what Buffer can do for you:  -Schedule your content ahead of time so it goes up automatically when you want it.

5. AgoraPulse

What is AgoraPulse? If you’re a professional in the business world, then you need to know about it. 

AgoraPulse is a content marketing platform that helps businesses manage their online presence. It is designed to help all types of organizations who want to stay on top of the latest trends in digital marketing and social media. AgoraPulse offers many features such as monitoring, analytics, publishing tools, lead generation, and more! 

6. CoSchedule

CoSchedule has been created with the modern day businessman in mind; someone who wants more control over their online presence without having to spend so much time and marketing budget.

It’s an all-in-one social media management tool that helps you plan and schedule everything from blogs to Facebook posts, Instagram photos, tweets, Google+ updates, LinkedIn messages, etc.

CoSchedule also provides templates for blogging on different topics such as “How to start a blog” or “How to be successful at work.” Blogs can be scheduled in advance so that they’re published when you want them to go live. You can also create post templates that will make it easier for you to publish content regularly.

7. Facebook Publishing Tools

A Facebook tool that everyone can use to create, edit and publish content on the go. It has all the features of desktop publishing software so you can create interactive media quickly, easily and without having to download anything.

You don’t need any special skills or training to get started with it – just sign up for an account to start exploring your creativity! Whether you’re just looking for fun ways to share photos with friends or want more professional options like video marketing, this is perfect for you.

8. TweetDeck

Have you heard of TweetDeck?

Well, here’s your chance to find out!

TweetDeck is an app that lets you view and posts tweets in real time. It also allows users to send direct messages, grow their followers, create lists of other Twitter users who share similar interests or opinions with them, and more. The best part about it is that it’s free!

If you’re looking for a way to stay up-to-date on all the latest happenings on Twitter quickly and easily then this may be the perfect app for you.

9. Social Pilot

Social Pilot is a social media management tool and an all-inclusive social media management platform that helps businesses with their marketing, customer service and content.

It gives you the ability to see what your customers are saying about your company on Facebook, Twitter, Instagram and other platforms. You can also create surveys for customers to complete in order to get feedback or measure satisfaction. 

10. eClincher

Designed specifically for businesses to help them manage their content on Twitter, Facebook, Google+, LinkedIn, YouTube, Instagram and Pinterest – all from one place. With an easy-to-use interface and powerful features like scheduling posts ahead of time or running analytics reports in real time about what type of content is performing best on which social media platforms.

You can also use it for research purposes like content curation or competitor analysis.

11. Loomly

One of the features that sets Loomly apart from other similar products on the market is its ease of use.

Unlike platforms such as WordPress or Wix, which require some knowledge of coding skills, Loomly’s interface allows anyone with basic computer literacy to update their site as they see fit without needing any special training.

One example is how it has social media integration built into each blog post, meaning you can share your articles on Facebook and Twitter directly from within the app itself rather than having to copy paste your link into those sites. 

12. Sendible

If you’re a busy professional, managing your social media can be a daunting task. Sendible is an easy-to-use social media management tool that lets you post to Facebook, Twitter, LinkedIn and Google+ with one click of the mouse.

You’ll never have to worry about forgetting to update your status again!

13. Tailwind

Tailwind lets you manage your followers and see when people stop following so you know who’s not interested anymore. It also allows you to schedule your content ahead of time in advance on social media platforms like Instagram, Pinterest and Facebook.

With this easy-to-use software, you can plan out your posts in advance so they are ready to go whenever the mood strikes!

It’s perfect if you have trouble coming up with new ideas or need some extra inspiration in between blog posts. 

14. Hubspot Social Media Software

A social media management tool that can help you by doing all the heavy lifting for you. It lets you manage your company’s social media accounts from one place and automate many of the tasks necessary to grow your followers. 

With this software, you can manage all types of social media networks like Facebook, Twitter, LinkedIn and Google+. You’ll also be able to measure performance metrics such as likes and shares on each post – giving you valuable insight into the success of your campaign efforts. 

15. SEMRush Social Media Toolkit

It’s important to stay engaged on social media channels in order to generate leads and sales.

If you’re a professional who’s concerned with your social media accounts and how they affect your business, SEMRush Social Media Toolkit may be just what you need.

This software helps to analyze data from Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram and more.

It provides information on key metrics such as which of your posts are being shared the most across social networks or which accounts have the highest engagement rates with your content.

The tool also lets you know when it’s time to post again so that you don’t miss out on any potential opportunities for sharing valuable content with followers.

With this information in hand about what is working well for other people in similar fields as yours and how often they post new content.


Of the best free and paid social management tools, which one is your favorite? Please let us know in the comments section below!

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