Facebook Pixel Guide

The Facebook pixelis an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

This article will guide you through how to create and install Facebook Pixel.

Create Facebook Pixel

1. Go to Events Manager.

2. Click “+” Connect Data Sources and select Web.

3. Select Facebook Pixel and click Connect.

4. Add your Pixel Name.

5. Enter your website URL to check for easy setup options.

6. Click Continue.

Installing Facebook Pixel on Website

1. Log in to your Google****Tag Manager account.
2. Select your website’s container and click Add a new tag.
3. Click Custom HTML Tag and enter a name for your tag.
4. Go to Events Manager and select Add Event.
5. Select Install code manually.
6. Select Copy Code to copy the entire pixel base code.
7. Return to Google Tag Manager and pastethe code in the HTML container.
8. Click the Advanced Settings dropdown and select Once per page under Tag firing options.
9. Under Fire On, select All Pages.
10. Click Create Tag.