Bloom & Bark Pet Spa Instagram bookings up from 34 to 71 a month in 4 months
A two-location grooming spa with a loyal following and an Instagram that went quiet for weeks at a time.
SOCIALPET CAREELLICOTT CITY, MD
71Bookings a monthfrom Instagram, up from 34
+1,140New followersin 4 months
12Posts a monthon Facebook + Instagram
Where they started.
Bloom & Bark posted only when someone had a spare minute, so new followers stalled and most bookings still came from phone calls during business hours.
How we stepped it up.
We set three weekly content pillars, shot fresh before-and-afters each month and added a booking link to every post and story.
Pillars
Grooms, care tips and the people behind the spa.
Shoot
Fresh before-and-afters every month.
Post
A steady calendar with a booking link on every post.
Report
What worked, what didn't and what's next.
Where they landed.
Four months in, bookings from Instagram had grown from 34 to 71 a month, and the feed hasn’t gone quiet since.
I stopped worrying about what to post. Our feed looks great every week and people book straight from Instagram.