Corvane Roofing 212 calls in 90 days, cost per call down 41%
A family-owned roofing company in Baltimore County that needed steady calls between storms, not just after them.
Where they started.
Corvane was paying for clicks from DIY searchers and out-of-area leads, while the phone stayed quiet between storms.
How we stepped it up.
We rebuilt their Google Ads around urgent local searches, added call tracking and a same-week inspection offer, and cut every keyword that never turned into a job.
Audit
Found the keywords, towns and hours that were burning budget.
Rebuild
New campaigns for urgent searches like leaks, storm damage and replacements.
Track
Call tracking, form alerts by text and a same-week inspection offer.
Optimize
Twice-a-month tweaks and a plain-English report.
Where they landed.
In the first 90 days Corvane logged 212 tracked calls, and cost per call dropped 41% compared to the old account. The crew now books inspections a week out, even in dry months.
Our phone actually rings now. We booked more inspections this spring than all of last year.