Ironhaus Fitness Cost per trial booking down from $58 to $24
A coached strength gym in Philadelphia that needed a steady flow of trial members all year, not just in January.
Where they started.
Ironhaus was boosting posts and running broad ads that drew clicks from across the city, but few people booked a trial class and fewer signed up.
How we stepped it up.
We built Google and Meta campaigns around one offer, a free first week, limited targeting to a 4-mile radius and sent every ad to a single booking page with text reminders.
Offer
One clear offer: your first coached week is free.
Target
Ads shown only to people within 4 miles of the gym.
Page
One booking page with class times and text reminders.
Optimize
Weekly creative swaps, with budget moved to what booked.
Where they landed.
In 90 days Ironhaus booked 148 trial weeks at $24 each, down from $58, and 31% of those trials became paying members.
We stopped paying for likes. Now the ads fill our trial classes, and a third of those people stay.