Kindred Path ABA Organic calls and intake forms up 46% in 6 months
An in-home and center-based ABA practice in Towson that families couldn't find when they searched for care nearby.
Where they started.
Kindred Path had open intake spots and strong reviews, but ranked on page three for local ABA searches, and its intake form lost most parents on a phone.
How we stepped it up.
We rebuilt the service pages by program and town, fixed technical issues, cleaned up the Google Business Profile and citations, and cut the intake form to five fields.
Audit
Technical fixes, schema and a site structure Google can crawl.
Pages
A page for each program and each town families search from.
Local
Google Business Profile, reviews and citations cleaned up.
Intake
A five-field intake form that works on a phone.
Where they landed.
Six months in, organic calls and intake forms were up 46%, and Kindred Path shows in the top three map results for ABA therapy in Towson. Mobile form drop-off fell 38%.
Parents used to tell us a friend sent them. Now most of them say they found us on Google.