Taco Norte Direction requests up 64% across both locations
A two-location taqueria in Richmond with loyal regulars and almost no presence in Google Maps or on social.
Where they started.
Both Google profiles had old hours and no menu, and Instagram got two posts a month. Newer residents a few blocks away didn't know Taco Norte existed.
How we stepped it up.
We fixed both Google Business Profiles, added menus and photos, put a review card on every table and ran a weekly content calendar around specials like Taco Tuesday.
Profiles
Hours, menus, photos and categories fixed on both Google profiles.
Reviews
A table card and text link that make a review take 20 seconds.
Content
Weekly posts built around specials, staff and the kitchen.
Report
A one-page monthly report: calls, directions and reviews.
Where they landed.
Five months in, direction requests from Google were up 64% across both locations, and Taco Tuesday covers were up 29% over last year.
People used to find us by accident. Now Tuesday is our busiest night of the week.