Thistlebrook Homes 184 seller leads at $31 each in 4 months
A five-agent home sales team in Howard County that relied on referrals and wanted a steady source of seller leads.
PPCREAL ESTATEHOWARD COUNTY, MD
184Seller leadsin 4 months
$31Cost per leadacross Google and Meta
11Listing agreementssigned from those leads
Where they started.
Thistlebrook's listings came almost entirely from past clients and referrals, so some months had three new listings and others had none.
How we stepped it up.
We ran Google and Meta ads offering a free home value report in 24 hours, sent them to one short form and set up text follow-up within five minutes.
Offer
A free home value report, delivered in 24 hours.
Ads
Google search ads and Meta ads for homeowners in their ZIP codes.
Follow-up
A text within five minutes and a call the same day.
Optimize
Budget moved every two weeks to the ads that turned into listings.
Where they landed.
In four months the campaigns brought in 184 seller leads at $31 each, and 11 of them signed listing agreements.
We used to wait for the phone to ring. Now we have new seller conversations every week.