Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
In this article, we will walk you through how to setup your Google Tag Manager and install tags on your CMS.
Creating Google Tag Manager
- Go to Google Tag Manager. Ensure that you are logged in to the correct google account if you have multiple accounts signed in on Google.
- In the Dashboard, click the Create Account to create a new google tag manager.
- Add the Account Name
- Select the Country of origin
- Set the container name and the target platform where you will install it.
- Then, click Create.
Installing Google Tag Manager in WordPress
- Go to siteurl.com/wp-admin/
- From the Dashboard, hover to Plugins and click Add New
- Install and activate the Header, Footer, Post Injection plugin. (Header and Footer plugin let you add HTML code to the head and footer sections of your page, blog, post etc…)
- Go back to the Dashboard, hover to Settings, and select the Header and Footer
- Go to the Google Tag Manager
- From the Admin Tab, at the right side of the screen, select the Install Google Tag Manager
- Copy the code from the first text box and paste it to Header in WordPress
- Copy the code from the second text box and paste it to the AFTER THE <BODY> TAG both Desktop and Mobile box.
- Then hit Save.
How to Check if the Google Tag Manager is Working
- Go to Chrome Webstore
- Search for Google Tag Assistant and Click Add to Chrome
- After you install the extension, click the Tag Assistant icon in your browser.
- Enable the Tag Assistant and refresh your browser.
- Go to your website
- Then Click the Google Tag Assistant Extension
- Look at the status of the Google Tag Manager container. If you have yellow or red, there are problems with your installation. Click on the icon to further reveal what the problem is.
- If you get the green tag with a smiley face then you installed the Google Tag Manager properly.
Related Article: Google Analytics Guide
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