Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
In this article, you’ll be guided step-by-step on how to set up your Google Analytics Account and install the tracking code to your website.
Original Video Source: Create Google Analytics Account
Create Google Analytics Account
1. Create or sign in to your Analytics account:
- Go to google.com/analytics
- – If you have an existing Google Analytics account and you want to use a new account, select the Google Account you want to set up the analytics by simply clicking your Account Icon at the top and switching to the correct account.
- Click the Start measuring button
- Add your Account Name
- Click Next.
2. Set up a property in your Analytics account.
3. Choose the country and timezone.
4. Choose your currency, then click Next
5. Select the business industry category and business size.
6. In the question says “ How do you intend to use Google Analytics with your business?” Select what data you want Analytics to show you. (Select all that apply)
7. Then click Create.
Install Tracking Code on WordPress
1. Go to google.com/analytics
2. Select the property you want to get tracking code
3. Go to Data Streams
4. Select Web
5. Enter your website URL and name of your website
6. Then, click Create Stream.
7. On the Tagging Instructions, click the Add new on-page tag
8. Copy the tracking code
9. Go to your WordPress site
10. Go to Plugins, and click add plugin
11. Install the Header, Footer, Post Injections plugin, and activate
12. Click on Settings
13. Locate the header of the site and paste the code
14. Then click Save.
Original Video Source: Install Tracking Code in Shopify
Install Tracking Code in Shopify
1. Go to google.com/analytics
2. Select the property you want to get tracking code
3. Go to Data Streams
4. Select Web
5. Enter your website URL and name of your website
6. Then, click Create Stream.
7. On the Tagging Instructions, click the Add new on-page tag
8. Copy the tracking code
9. Go to your Shopify
10. Click Online Store
11. Select Theme
(We must create a backup copy of the site first before making any changes so that we can go back if the website crashes.)
12. Click the Action button dropdown of your current theme and Duplicate
13. Click the Action dropdown again, and select Edit Code
14. On the Layout folder, select the (/) theme.liquid
15. Locate the start of the header and paste the code below.
16. Then click Save.
Related Article: Manage User on Google Analytics
We hope it helped you get started with Google Analytics and install the tracking code on your website! If you have any questions, please contact us or pop in to our chat support between 9 AM to 3 PM Eastern Time and we’ll be happy to assist.